Five decades of fieldwork across 20+ territories. We know the region's consumers — their habits, attitudes, and buying behavior — because we've been listening since before the data revolution.
CMR follows ESOMAR Standards and Code of Ethics, jointly drafted with the International Chamber of Commerce and endorsed by professional bodies worldwide.
// What We Do
Research methods built for Caribbean markets
Both qualitative and quantitative — from focus groups in Port of Spain to CATI surveys spanning the entire region.
Qualitative Research
Focus groups (virtual and in-person), extended brand essence sessions, naive listening, in-home observation, depth interviewing, and consumer habit studies.
Focus GroupsIDIsEthnography
Quantitative Research
CAPI, CATI, and CAWI methodologies. Customized surveys covering habits & attitudes, market segmentation, product testing, and corporate image studies.
CAPI/CATI/CAWISegmentationH&A
Mystery Shopping & Observation
Mystery shopper exercises, observation traffic counts, and consumer behavior monitoring in natural retail and service environments across the region.
Mystery ShoppersTraffic Counts
Econometrics & Omnibus
Econometric modeling, multi-client omnibus surveys, advertising recall evaluation, and political opinion polling for cost-effective intelligence at scale.
EconometricsOmnibusAd Recall
// Coverage
20+
Caribbean & International Territories
From the Bahamas to Guyana, Aruba to Barbados. We've built fieldwork networks across the entire region — every island, every language.